BetLegend Privacy Policy

BetLegend is operated by Anakatech Interactive Limited, and for the purposes of data-protection law we act as the data controller of the personal information you give us. We hold a licence from the UK Gambling Commission (licence number 48789), and that licence shapes a good deal of what we must collect and keep about you.

This page explains what we do with your data, in plain terms. It applies to everyone who visits the site, opens an account, deposits or plays with us. You must be 18 or over to hold an account, so we do not knowingly collect data from anyone younger. If we discover that we have, we close the account and delete what we can lawfully delete.

Questions about this policy? Write to us at support@betlegend.co.uk or use the contact form on our contact page. Please put 'Data request' in the subject line so the right person sees it quickly.

We never process your data without a lawful reason. Depending on the activity, we rely on one of the following.

• Contract: to open your account, take deposits, run games and pay out winnings.
• Legal obligation: to meet the conditions of our UK Gambling Commission licence, including age and identity checks, anti-money-laundering rules, and social-responsibility duties.
• Legitimate interests: to prevent fraud, secure our systems, improve the service and handle complaints, always weighed against your rights.
• Consent: for marketing emails and for non-essential cookies. You can withdraw consent at any time, and doing so does not affect anything we did before.

Where we look at your play to spot signs of harm, we do it to protect you and to satisfy our regulator. You can read more about the tools we offer on our responsible gambling page.

We do not sell your personal data. Full stop. We do share it with carefully chosen organisations when it is necessary to deliver the service or to comply with the law.

Payment processors and banks receive the details needed to complete your deposits and withdrawals. Identity-verification and fraud-prevention providers help us confirm who you are and screen for risk. Game providers and platform partners may process limited account and session data so that games load and settle correctly; they include well-known studios such as Evolution, Pragmatic Play, Playtech and Netent. Analytics and technology suppliers help us measure how the site performs. Professional advisers and auditors see data under confidentiality duties.

We may also disclose information to the UK Gambling Commission, law enforcement or other public bodies where the law requires it or where we reasonably believe it is needed to prevent crime. Anakatech group companies may handle data on our behalf too. Where a supplier is outside the UK, we make sure an appropriate safeguard is in place before data leaves.

We keep personal data only as long as there is a genuine reason to. Account records stay for as long as your account is open. After closure, we retain certain information for the periods required by gambling, tax and anti-money-laundering rules, and to deal with any claim or complaint that may arise.

Marketing data is kept until you opt out. Technical logs are generally held for a much shorter time. When a retention period ends, we delete the data or anonymise it so that it can no longer identify you. If you ask us to erase your information, we will do so except where we are legally obliged to hold on to it, and we will tell you if that is the case.

We use cookies and similar technologies to keep you logged in, remember your settings, protect against fraud and understand how the site is used. Some are essential; others, such as analytics and marketing cookies, depend on your consent, which you can change at any time through your browser or our cookie controls.

We protect your data with technical and organisational measures, including encryption in transit, access controls and staff training. No system is perfectly secure, so please choose a strong, unique password and never share your login. For the rules that govern your account more broadly, see our terms and conditions. We may update this policy when our practices or the law change, and we will post the revised version here.

Data-protection law gives you real control. You may ask us to:

• give you a copy of the personal data we hold about you (access);
• correct anything that is wrong or incomplete (rectification);
• delete your data where there is no overriding reason to keep it (erasure);
• restrict how we use it in certain situations;
• send your data to you, or to another provider, in a portable format;
• object to processing based on our legitimate interests, and to direct marketing at any time.

To make a request, email support@betlegend.co.uk or use the contact form. We may need to confirm your identity first, which protects you from someone else impersonating you. We aim to reply within one month; if your request is complicated, we will explain any extension. There is normally no charge.

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection supervisory authority, without having to go through us. Our licensing regulator, the UK Gambling Commission, oversees our gambling conduct separately.

We only ask for what we can justify. Here is the picture, grouped by purpose.

Account and identity details. Your name, date of birth, address, email address and phone number. We need these to confirm that you are an adult, to open your account and to contact you about it.

Verification documents. Where required, we may ask for proof of identity, proof of address or evidence about the source of your funds. This is a licensing and anti-money-laundering duty rather than a preference.

Payment information. We accept Visa, Mastercard, Google Pay and Apple Pay. We see the details needed to process a transaction, such as a card's last digits and the transaction amount, but full card numbers are handled by our payment partners. All transactions are in pounds sterling (GBP), and the minimum deposit is £10.

Gameplay and account activity. Stakes, wins, bonus use, deposits, withdrawals, login times and the games you open. This lets us run your account correctly, settle disputes and spot unusual activity.

Technical data. Your IP address, device type, browser, operating system and approximate location. We use it to keep the site secure, to detect fraud and to make pages work on your device.

Communications. Messages you send to our support team, and your marketing preferences.